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The numbers paint a stark picture: blogging has changed, but the blogging scene is in some ways in better shape than it was three years ago.


Just today I was talking about how the need to blog for oneself has faded as Twitter and Facebook have come into our lives. But blogs are still important, and this study shows that while engagement with blogs is quite different than it was three years ago, people are still reading blogs and using social media to drive readership.