According to an international survey of 391 mobile industry executives in 55 countries, including the United States, many want to move away from flat-rate pricing for data services and start charging for the amount of information that is transmitted, much in the way that long-distance telephone callers used to pay by the minute. Users who download more movies or spend more time on the Internet would tend to pay more if that happens.
Shocker: Wireless industry execs want to squeeze every last penny out of mobile users via data caps.
I know this “news” comes from the Boston Globe’s business section, but would it be so hard to ask actual, breathing customers about their data habits and needs? Or what they think of proposed data-capping plans?
An even more far-fetched fantasy: The reporter — in this case, Justus Bender — explains to consumers what data caps really mean, and gauges their reaction.
This would mean explaining that, while paying $5 less a month on your phone plan sounds good now, your bill will skyrocket when you start accessing data-heavy video and apps in earnest — a road we’re all headed down.
Add to that the fact that wireless companies’ answer to data-hungry customers is to gouge them — rather than actually build out better networks — and there’s a lot missing from this article.
Easier to ask execs for their board-approved talking points.